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Why We Camp

Written by: Savanna Frimoth

July 25th , 2023

Why We Camp

At Snow Peak, we wholeheartedly believe in the transformative power of camping. Our collective experiences of the rejuvenating effects of spending time outdoors reinforce the importance of our mission. With over 60 years of existence, Snow Peak has curated a distinct camping style focused on comfort, human connection, and closeness to nature.  

Build Community 

Human-to-human relationships are the core of Snow Peak camping experiences. Evening Takibi Time, slow afternoons by the river and leisurely camp breakfasts offer a chance to spend intentional time with our companions. Snow Peak camping is distinctly social due to the nature of open field camping in Japan. There are no barriers between sites, so campers often mingle and make new friends. It’s common practice to use the Mini Sierra Cup to share small bites of meals with neighboring campers. This spirit of community and openness inspires new friendships and deepens existing ones. 

Closeness with Nature  

Humans are the only species on Earth who spend the majority of their time indoors. Most of us are not able to maintain a closeness with nature in our day-to-day lives. For Snow Peak, camping is an opportunity to restore our connection with the rhythms of nature. When we wake with the sun and drift off to sleep under the stars, we’re reminded that humans are not separate from nature but part of it.  

Relax & Recharge 

In the always-on world, we rarely have an opportunity to indulge in the simple pleasures of being human. Making and enjoying meals, afternoon naps and uninterrupted conversations by the fire are hallmarks of a Snow Peak camping trip. Time at the campsite allows us to set productivity and achievement aside, and instead focus on being in the moment. We’re free from the daily distractions and can allow nature to recenter us.  


Learn more about Snow Peak-style camping here and experience it for yourself with a trip to Snow Peak Way. While Snow Peak Way Central and East have passed, tickets for Snow Peak Way West will be on sale soon! Sign up for our email newsletter to stay informed.