In 1958, Yukio Yamai founded Snow Peak in the Niigata Prefecture of Japan. He created his own line of mountaineering gear, working closely with the skilled metalworkers in the region. The Yamai family legacy continues to this day under the leadership of Tohru Yamai and his daughter Lisa Yamai. Snow Peak creates top-of-the line outdoor gear and apparel, all designed at its headquarters in Sanjo City, Niigata, Japan.
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