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Snow Peak’s 65th Anniversary

Written by: Savanna Frimoth

November 1st , 2023

Snow Peak’s 65th Anniversary

This year, Snow Peak celebrated 65 years since its founding in 1958. The company’s six and a half decade journey spans generations and continents, but our belief in the restorative power of time in nature is unwavering. As we look to the opportunities and challenges of the future, we remain committed to having a positive impact on our planet and community. We take inspiration from our rich heritage of craftsmanship, quality design and a distinctly Japanese perspective on time outside. Our past informs our future, so take some time to learn more about our origins and watch our recent video that celebrates our recent milestone.


Tohru’s Journey: Learn more about the story of Tohru Yamai, Yukio’s son and Snow Peak’s Chairman and CEO. His vision and innovation steered the company into the car camping industry, pivoting away from Snow Peak’s mountaineering past.

Yukio’s Journey: Follow the story of our founder, Yukio Yamai. His daring climbs of Mt. Tanigawa inspired him to create his own customized crampons, in close partnership with the metalworkers of his hometown Tsubame-Sanjo in Niigata, Japan.

60 Years Ago: Five years ago, Snow Peak celebrated its 60th anniversary. Take a deep dive into the brand’s origin story with this excerpt from the 2018 catalog.

20 Years Ago: Two decades ago, Snow Peak faced a pivotal point in its journey. Learn about the origins of Snow Peak Way and how it changed the trajectory of the brand.

In celebration of its 65th Anniversary, Snow Peak released a capsule collection of limited-edition products. Sign up for the Snow Peak Loyalty Program for early access to each release or explore available items in new arrivals.