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Gear Patrol Pop Up

Written by: Michael Andersen

December 14th , 2018

Gear Patrol Pop Up

Snow Peak has teamed up with Gear Patrol, a growing men’s lifestyle publisher for a pop-up retail experience designed around the theme of: “Give the Gift of Gear”. This event, set to showcase Gear Patrol and Snow Peak’s deep relationship with well-designed adventure goods, will include curated products from brands that share that same affinity for adventure.

The shop opens on Thursday, December 13 and runs through Thursday, December 20th at the Snow Peak New York storefront located at 59 Crosby St. in the SoHo district. This experience has been designed to not only bring together products from both Snow Peak and the Gear Patrol Store into a single setting, but also curate gear from the top brands, including NOMOS, Teva, Outerknown, Fulton & Roark, Skullcandy and Velocio.

Displayed in this store-within-a-store, the products from each of these brands—ranging from timepieces, footwear and personal electronics to grooming— have been chosen for their quality, design and storytelling potential, and will be part of an immersive bespoke shopping experience designed to evoke the power of giving the gift of gear.

The weeklong pop-up store will kick off with an exclusive event on Thursday, December 13, and certain products throughout the exhibit will also be captured by the Gear Patrol Studios team as part of the publisher’s product journalism practice. These product explorations will consist of a combination of videos and photography shared via Instagram Stories, a format that Gear Patrol continues to innovate around.

“As we continue to help our amazing partner brands connect with our influential, ready-to-purchase readers, we have found that in-real-life moments are a valuable piece of the process of engaging our enthusiast audience, and we’ll be making more of these kinds of moments throughout 2019,” said Zach Mader, VP of Partnerships at Gear Patrol.

“We see tight alignment with the Gear Patrol reader and the audience we know loves our products,” said John Campbell, Senior Retail Manager, Snow Peak. “We value the opportunity to connect with consumers that care as deeply about gear as we do, and we believe Gear Patrol can bring that kind of audience.”

This new relationship is emblematic of a future-forward path for brands who are eager to identify and tap into the purchasing habits of enthusiasts. Gear Patrol has built a robust content and commerce strategy focusing on the intersection of product discovery and product culture, through the lens of the next generation of adventure-forward men.