Introducing Snow Peak Brooklyn! Our new retail space is officially open at 76 North Sixth Street in Williamsburg. We’re excited to join the neighborhood’s thriving business environment and outdoor community.
"We're thrilled to be opening our new space in Brooklyn and honored to join the neighborhood's thriving business community. Our expanded footprint will bring the brand to life as we offer a fuller assortment of our product line," said Jason McGibbon, Snow Peak USA's chief revenue officer. "We hope to be a hub of inspiration for new and seasoned outdoor enthusiasts alike. We look forward to welcoming Snow Peakers not only from New York, but also the larger region as we deepen our presence on the East Coast."
The relocation from Soho to Brooklyn will provide more space for a fuller expression of the Snow Peak brand. The new space features 30-foot ceilings and a mezzanine where Snow Peakers can browse the brand’s assortment of outdoor gear and apparel and will have ample space for community events.
“The new location is almost triple the size of our previous store, which will allow us to better showcase our larger products such as our tents, tarps, and furniture.” said Hallie Church, Retail Expansion Manager. “Our New York customers will finally be able to experience these products in their intended setting, as our Portland customers have been able to do since the opening of HQ4.”
The design and build-out of the space was a collaboration between Portland, Oregon-based interior design firm North 45 Projects and Brooklyn-based architecture firm Starling Architecture. The design teams worked closely with Snow Peak to create a retail experience that aligns with the evolving story of the Snow Peak brand. They leaned into the abundant natural light and indoor-outdoor connection with bespoke shelving system that complements Snow Peak gear and apparel.
“Color palette and materiality were based on the evolution of the Snow Peak flagship store in Portland, Oregon, but tailored to the Williamsburg space through bold paint contrasts, de-massing the volume,” said Ian Starling of Starling Architecture. “Carefully selected Douglas fir timbers, chosen for their rustic grain and joined with custom hardware, evoke both the natural world and mindfulness of design. The geometry and rhythm of the timber shelving harken toward traditional joinery, while providing human scale and texture to the space.
Photo credit: Aaron Bengochea
Snow Peak Brooklyn will celebrate its grand opening Oct 21st –23rd, with limited welcome gifts, in-store promotions, food and beverage demonstrations and more. Visit Snow Peak Brooklyn from 11am to 7pm Monday through Saturday and 11am to 6pm on Sunday. Follow along on Instagram at @snowpeakbrooklyn.