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A Way Of Life With Nature

Written by: Savanna Frimoth

January 23rd , 2023

A Way Of Life With Nature

Snow Peak’s 2023 Outdoor Lifestyle Catalog centers on the theme of Kacho Fugetsu, or Way Of Life with Nature. As part of the 2023 catalog release, Snow Peak President and CEO Tohru Yamai made a film about the joy found in nature. He explains the significance of the Japanese phrase kacho fugetsu and how it serves as the inspiration for all we do. The term beautifully describes the profound connection that Japanese culture shares with the outdoors. It's a principle by which we live and is a constant reminder for us to connect with our environment.  

As a camping brand, our mission is to create restorative outdoor experiences with our thoughtfully designed gear and apparel. As Tohru explains, our Japanese heritage places a significant role in the ways we identify with nature, and our belief that everyone can benefit from more time outside. Reconnecting with the natural rhythms of the outdoors allows us to reengage with our humanity and heals us from the stresses and pressures of modern life.


Watch the video to learn more: 2023 Outdoor Lifestyle Catalog