Fukubukuro Tradition
The fukubukuro tradition returns! As we look towards 2026, we’re celebrating the New Year with a limited-edition Fukubukuro Surprise Set.
In Japan, the fukubukuro tradition offers specialty surprise items to customers at the start of January. The longstanding practice serves as a celebratory moment welcoming the year ahead. The luxury department store Ginza Matsuya in Tokyo, is often credited as the pioneer of Fukubukuro, sometime during the end of the 19th or beginning of the 20th century.
Today, retailers in all categories offer Fukubukuro – cultivating a spirit of excitement and anticipation among shoppers. The bags always have a sense of mystery, though some retailers do partially reveal the contents. The items in Snow Peak’s Fukubukuro Surprise Set are only revealed after purchase!
Join us in welcoming 2026 and treat yourself or a friend to a limited-edition Fukubukuro Surprise Set. Each one includes more than $200 of Snow Peak product for only $79.95. Available while supplies last.
