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Spring and Sakura

Ease Into Nature

With each season comes a new set of traditions and celebrations. Bid farewell to the coziness of winter and embrace the freshness and rejuvenation of spring. Observe nature’s new growth emerging all around you – from that comes with the warmer breezes and sunny days.  

A group of people Snow Peak style camping near a sakura blossom tree.

Each spring, people across Japan gather under cherry (sakura) trees to enjoy their brief and magical bloom. Hanami, the tradition of flower viewing, dates to an 8th-century practice of drinking tea under a blooming tree. The celebration grew in popularity over the centuries, and sakura became an integral part of Japanese culture.  


Sakura blossoms have close ties to the Japanese concept of wabi-sabi and the appreciation of impermanence and renewal. The beauty of the blooms is fleeting, as they only flower for one week before covering the ground in a layer of petals. Today, hanami celebrations remain a staple each year. The trees begin to bloom in the southern-most regions and work their way north throughout the early spring. Japanese news stations release detailed forecasts predicting the peak moments, so eager flower-viewers don’t miss the short blossoming window.

During the brief bloom, friends, and family gather under the trees to enjoy their beauty. They share special dishes to celebrate the occasion, including makizushi (sushi rolls), inarizushi (sushi rice stuffed in fried tofu pouches), or kamaboko (pink and white fish cakes). Sake is also traditionally shared among friends during hanami.   

Appreciation and respect for the rhythms of nature is a central part of Snow Peak’s ethos, and hanami distinctly exemplifies this value. Lean into the tradition and search out cherry blossoms near you! Create a comfortable gathering space to come together with friends and celebrate the beginnings of spring. Find the gear you need – whether you’re enjoying an afternoon picnic or a long weekend in nature.

History of Sakura Blossoms
By Savanna Frimoth, Brand Team
March 28, 2024
Behind the brand