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2023 Intentions

Written by: Savanna Frimoth

January 9th , 2023

2023 Intentions

January offers a time to reset for the year ahead. We can look inward and set our resolutions for the twelve months to come. Each year, Snow Peak participates in the Daruma doll tradition to inspire thoughtful intentions. Named after the founder of Zen Buddhism, Daruma dolls are typically used as an encouraging reminder of the goals we set at the beginning of the year.

Medium Daruma dolls will be available as a gift with purchase at Snow Peak Portland, Snow Peak New York, and online starting 1/16 while supplies last. Follow the instructions below to set your 2023 intentions!


Step 1. Determine your intention or goal for the year ahead.

Step 2. Set your intention by filling in the pupil of the doll’s left eye.

Step 3. Place the doll in a prominent space inside your home for a daily reaffirmation and reminder of your resolution.

Step 4. At year’s end, thank the Daruma for helping you achieve the goal by filling in the right pupil.

The dolls are made of paper and are traditionally burned at the end of each year, symbolizing a return to the earth and creating space for fresh intentions.