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Snow Peak Way NY 2025

We recently held our first Snow Peak Way of 2025 in Tannersville, New York. Yui Uchida, our chief brand officer and longtime New Yorker, joined the campout and shared his reflections from the weekend.

Camping isn’t easy for most New Yorkers. Nature feels distant—both physically and emotionally. Small apartments, no car, little outdoor experience. But even so, this event sparked something. People who had never camped before came together. Around the fire, they cooked, shared meals, and found joyby simply being outside with others.

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A quiet community began to grow—connected not by expertise, but by curiosity and warmth. Seeing people take their first steps into nature and share that joy reminded us why we do this.This is how we restore humanity—one fire, one shared meal, one story at a time.

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Snow Peak Way is made possible through the generous support of partners and friends of the brand. We’d like to extend a special thank you to the Baker family for sharing Cortina Valley and its beautiful land with us.

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Additionally, we’d like to shout out our partners:  
Habble Ramen 
Essential Herbs 
Masaya Nakayama 
Forchewn Coffee 
Kato Sake Works 
Topo Chico 
Athletic Brewing 
Ebbs 
Rivian 
McGolrick Bird Club 

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Snow Peak Way New York Recap 2025
By Savanna Frimoth, Brand Team
May 31, 2025
Behind the brand