Blog
June 20th , 2022
Rural Revitalization & Project Updates
As part of the 2022 Snow Peak Catalog, Snow Peak’s global team announced the goal of 47 new campfields across...
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June 6th , 2022
Yukio's Journey
Yukio Yamai's story began in Tokyo. Born in the Yotsuya area of the city in 1931, Yukio was about to enter high school...
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May 30th , 2022
Origin Story: Car Camping
When Tohru Yamai joined Snow Peak in 1986, he wanted to expand into a new market beyond the mountain climbing...
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May 30th , 2022
The Healing Power of Nature
Snow Peak came to be because a young mountaineer sought solace in the mountains of Japan’s Niigata, Prefecture. His experiences not...
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May 2nd , 2022
Noasobi, Explained
Twenty years ago, Snow Peak endured a challenging period. In Japan, interest in camping was waning, and Snow Peak’s growth...
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April 25th , 2022
Global Sustainability Initiatives
As an outdoor brand centered on creating restorative experience in nature, it’s essential we work to create a healthy and...
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